Eat ‘Em Up Radio is scheduled to return on Wednesday, September 2, 2026, at Chimy’s Cerveceria in San Marcos, giving Texas State fans a weekly meeting point before the Bobcats move through a busy early football calendar. The show is set for Wednesdays at 6:00 p.m., with all ages welcome in person and live listening available through The Varsity Network App. For a local program trying to keep students, alumni, families and longtime supporters connected during game week, the format matters as much as the microphone.

How Eat ‘Em Up Radio Turns Midweek Into Football Work

Texas State’s move to Wednesday programming changes the rhythm of the week. The show is not a postgame-only reaction space and it is not just a coach’s corner away from the fan base. Placing it in the middle of the week lets the Bobcats move from review to preparation in one public conversation.

A Local Room For Coach Access

Head football coach GJ Kinne is scheduled to be part of the show, with Brant Freeman and Cameron Parker hosting. The format also includes appearances by assistant coaches, student-athletes and special guests from across Texas State Athletics. That mix gives fans more than one voice on the program. A head coach can frame team themes, an assistant can explain a position group in broad terms, and a player can give supporters a better sense of preparation habits without turning the show into a closed-door scouting report.

For depth-chart watchers, that matters. Public comments on development, practice emphasis and opponent preparation can help explain why younger players earn certain opportunities, why rotations change from week to week, or why a staff keeps stressing one phase of the game. Coaches do not need to reveal strategy for fans to learn how the program thinks.

Why Wednesday Fits The Football Calendar

The move from the previous show day to Wednesdays was officially announced before the season. That timing gives the radio show a cleaner role between the past game and the next matchup. Weekly recaps, opponent previews and fan Q&A segments are scheduled parts of the program, which means the show can serve both the casual listener and the supporter who tracks scheme, personnel and game-day adjustments.

Texas State’s first five shows through September 30 are planned for Chimy’s on Wednesdays at 6:00 p.m., except for the Colorado State appearance, which is listed as to be determined because of a midweek game scheduling conflict. That exception is a useful reminder that the show is tied to the real football calendar, not just a standing media slot.

What The Show Reveals About Depth And Development

In a local college market, fans often know the names at the top of the roster before they know the full story behind the two-deep. A weekly public show can close some of that gap. It can help explain how a receiver room is being used, why a defensive rotation is growing, or how special teams work affects travel rosters and game-day roles.

What Eat ‘Em Up Radio Adds To Roster Talk

Eat ‘Em Up Radio gives Texas State a controlled but personal way to discuss player growth. Student-athlete appearances matter because they allow fans to hear from players beyond Saturday production. A young contributor who speaks about practice standards, film study or learning from veterans becomes more familiar to the community before his name is called in a key moment.

That kind of connection does not replace film or game performance. It does add context. When a coaching staff talks about weekly preparation, fans can better understand why certain position groups are emphasized against specific opponents. When assistant coaches join the conversation, supporters can hear the teaching points that shape development across the roster.

• Weekly game recaps can clarify what the staff valued after the previous matchup.
• Opponent previews can explain the type of challenge Texas State expects next.
• Q&A segments give fans a direct path to ask about team themes and game-week decisions.

The value is especially strong for a program with a growing public profile. More attention brings more opinions. A regular show gives the athletic department a place to communicate in its own voice while still leaving room for community questions.

San Marcos Venue Makes Fan Access Practical

Chimy’s Cerveceria, located at 217 TX-80 in San Marcos, gives the show a recognizable local base near campus. That location keeps the event connected to students, staff, alumni and community members rather than moving the conversation into a space that feels removed from daily San Marcos life.

Chimy’s As A Shared Game-Week Stop

The all-ages setup is a key detail. College football community is not limited to ticket holders or donors. Families, students, former players, local business owners and younger fans all shape the atmosphere around a program. A public weekly show gives those groups a way to be present during game week, not only on game day.

The September schedule makes that especially timely. Texas State fans can expect the shows before the home games against UTSA on September 9, 2026, North Texas on September 16, 2026, and UIW on September 23, 2026, to include previews of those matchups. Those are regional opponents with strong local interest, so a public setting can turn opponent talk into a community event rather than a closed broadcast segment.

For game-day planning, the show also helps build routine. Fans who hear from coaches and athletes during the week are more likely to understand the stakes of the next matchup, the areas Texas State is trying to sharpen and the players who may carry larger roles. That creates a smarter fan base, and smart fan bases usually bring stronger energy to home venues.

University’s Storytelling Push Fits Athletics

The radio show also fits a broader university move toward public storytelling. Texas State has described the TXST Podcast Network as a platform for amplifying student, faculty and research stories. Athletics sits in a different lane, but the goal is similar: put real people in front of the community and let them explain the work behind the results.

From Podcasts To Public Conversation

Athletics programming works best when it feels connected to campus life. The Bobcats are not just selling a schedule; they are building week-to-week relationships. The university’s Bobcat Pride message frames school pride as a shared responsibility, and a local radio show gives that idea a sports-specific outlet.

That matters because football programs are judged on Saturdays, but they are built across the rest of the week. Strength work, film sessions, recovery, academic schedules, position meetings and travel planning all shape the product fans see. A weekly show cannot show every part of that process, but it can make the program feel less distant.

For San Marcos, that public connection has real value. Local restaurants, family routines, student traditions and alumni visits all intersect around football weekends. Holding the show in town keeps that energy local and gives the community another reason to gather before kickoff windows arrive.

Why Eat ‘Em Up Radio Matters In San Marcos

The biggest strength of the show is not that it adds another broadcast to the Texas State calendar. It creates a weekly bridge between the team and the people who support it. Fans can listen, ask questions, hear from coaches and players, and carry that context into the next home game.

Eat ‘Em Up Radio also gives Texas State Athletics a useful tool for explaining roster development and team direction without relying only on game results. A win can hide teaching points. A loss can create noise. A weekly conversation gives the staff room to reset the narrative around preparation, growth and the next assignment.

As of September 1, 2026, the show had not yet started its 2026 run. Its return on September 2 places it right before a stretch of important San Marcos football weeks. If the room at Chimy’s becomes a steady gathering place, the show can do more than promote the next matchup. It can help Bobcats fans understand the team they are supporting, one Wednesday at a time.