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SEO Basics
Are you looking for a new SEO strategy? If you are, you may want to consider autoblogging. Autoblogging can help you quickly generate content for your website without having to put in a lot of effort. You can find PLR articles, spin them, and post them to your autoblog which will save you time.
Set up GSC and Bing Webmaster tools
To get the most out of your SEO campaigns, you need to make sure you’re monitoring your progress and performance. The two most important tools for doing this are Google Search Console (GSC) and Bing Webmaster Tools (WMT). Both of these platforms provide valuable insights that can help you fine-tune your efforts and improve your results.
Google Search Console is a free service that allows you to monitor your website’s performance in Google search results. It provides detailed reports on things like clicks, impressions, and position, as well as diagnostics like 404 errors and sitemap issues. It’s an essential tool for any serious SEO campaign.
Bing Webmaster Tools is a free service from Microsoft that provides similar insights for websites appearing in Bing search results. Like GSC, it offers detailed reports and diagnostics that can help you improve your website’s performance.
Both of these tools are essential for any SEO campaign, so make sure you set them up and check them regularly!
Set up Google Analytics
Before you can start tracking your SEO progress, you need to set up Google Analytics. This will allow you to see how your website is performing in terms of traffic and other key metrics.
To set up Google Analytics, you need to create a free account with Google. Once you have done this, you will be given a snippet of code that you need to add to your website. This code will allow Google to track the traffic on your website.
Once you have added the code to your website, you can start tracking your SEO progress by going to the Google Analytics dashboard. Here, you will be able to see how much traffic your website is getting, where it is coming from, and what keywords are being used to find your site.
Install and configure an SEO plugin (wordpress)
SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website.
There are many factors that go into SEO, but one of the most important is choosing the right keywords. Keywords are the words and phrases that people type into a search engine when they are looking for something. For example, if you are selling yellow Cherokee Sports in Texas, some relevant keywords might be “yellow Cherokee Sport Texas” or “used cars Texas”.
Once you have chosen your keywords, the next step is to install and configure an SEO plugin. WordPress has a number of good SEO plugins available, but we recommend Yoast SEO. Yoast SEO is a free plugin that makes it easy to add keyword-rich titles and descriptions to your pages and posts. It also has a feature that allows you to see how your website will look in Google search results.
To install Yoast SEO:
1. Login to your WordPress site and go to the Plugins page.
2. Click on the Add New button at the top of the page.
3. Search for “Yoast SEO”.
4. Install and activate the plugin.
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Keyword Research
The first step in any good SEO campaign is keyword research. You need to understand what your potential customers are searching for on Google, and then make sure you are ranking for those keywords. For this example, we are going to assume you are selling Cherokee Sports in Amarillo, Texas.
Identify your competitors
In order to get an idea of what keywords you should be targeting, it’s important to first identify your main competitors. Once you know who they are, you can then research what keywords they are targeting so that you can either target the same ones or come up with ones that are similar.
There are a few different ways to go about finding your competitors. One way is to simply do a Google search for your main keyword and see who shows up in the results. Another way is to use a tool like spyfu.com which will allow you to enter in a competitor’s URL and see all of the keywords that they are targeting.
Once you have a list of your competitors, the next step is to research the keywords that they are targeting. This can be done using a tool like Google AdWords Keyword Planner or Wordtracker. Simply enter in your competitor’s URL and the keyword planner will give you a list of all the keywords that they are targeting as well as some additional information such as search volume and competition level.
Conduct a keyword gap analysis
A keyword gap analysis is a essential tool for any digital marketing campaign. It helps you compare your chosen keywords against your competitors to identify opportunities and gaps in your keyword coverage.
To conduct a keyword gap analysis, you will need a list of your chosen keywords, as well as a list of your competitor’s keywords. Once you have both lists, you can use a variety of online tools to compare the two and identify any gaps in coverage.
Some popular keyword gap analysis tools include:
– Google Keyword Planner
– Moz Keyword Explorer
– SEMrush Keyword Gap Analysis Tool
– Wordstream Free Keyword Gap Analysis Tool
Once you have identified any gaps in your keyword coverage, you can then take steps to fill those gaps and ensure that your digital marketing campaign is as effective as possible.
Find your main ‘money’ keywords
Your ‘money’ keywords are the ones that are going to make you the most money. To find them, you need to do some keyword research.
There are a few different ways to do keyword research, but one of the most effective is to use a tool like Google AdWords Keyword Planner.
With Keyword Planner, you can find keywords that people are actually searching for on Google. You can then use these keywords in your marketing and SEO efforts to try and get your website to rank higher in the search results.
In addition to using Keyword Planner, you can also do some manual research on your own. Try typing in various relevant keywords into Google and see what comes up. Look at the top results and see what kind of content is ranking there. This can give you some ideas for topics that you can write about on your own website.
Once you have a list of potential keywords, it’s time to start using them in your marketing efforts. Use them in your website content, blog posts, social media posts, and even in your email marketing campaigns. The more exposure you can give them, the better chance you have of getting your website to rank higher in the search results.
Technical SEO
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Leverage “Inspect URL” feature in GSC
The “Inspect URL” feature in Google Search Console is a great way to check for any technical SEO issues with your site. Simply enter the URL of the page you want to check, and Google will analyze it for you.
This feature can be particularly helpful if you’ve just made a change to your site (such as adding a new plugin or changing your theme) and want to make sure everything is still working properly. It can also help you spot any potential issues that could be affecting your site’s ranking.
To use the “Inspect URL” feature, simply log into your Google Search Console account and click on the “Inspect” button next to the URL you want to check. Google will then analyze the page and provide a report of any issues it finds.
If you’re not already using Google Search Console, I highly recommend setting it up. It’s a free tool that provides valuable insights into how your site is performing from an SEO perspective.
Ensure your website is mobile-friendly
Mobile-friendliness is one of the most important ranking factors for Google. In fact, Google has stated that they are working toward a future where mobile-friendliness will be a key part of their algorithm.
There are a few things you can do to ensure your website is mobile-friendly:
– Use responsive design: This means your website will automatically adjust to fit whatever screen size it is being viewed on.
– Use large font sizes: Mobile users often have to zoom in to read text, so making your font size large enough to be easily readable is important.
– Use icons and other visual cues: Icons and other visual elements can help users navigate your website more easily on a small screen.
Check your site’s loading speed
One of the most important ranking factors for a website is its loading speed. Visitors are not willing to wait more than a few seconds for a page to load, so it’s important to make sure your site loads as quickly as possible.
There are a few different ways to improve your site’s loading speed:
– Minimize HTTP requests: Each time a visitor loading your page, their browser has to send an HTTP request to the server. This request time can add up, so it’s important to minimize the number of requests your pages make. One way to do this is by using CSS sprites, which combine multiple images into one file.
– Optimize images: Images can often be quite large files, so it’s important to optimize them for the web. This means saving them in the correct file format (.jpg, .png, .gif), and reducing their file size as much as possible without compromising quality.
– Enable compression: Enabling compression on your server can help reduce the size of your pages, and therefore the time it takes to load them. Gzip is the most common form of compression.
– Use caching: Caching helps reduce the amount of time spent loading pages by storing certain files locally on visitors’ computers. This means that when they visit your site again, their browser doesn’t have to send as many HTTP requests, and therefore the pages load faster.
On-page and Content
It is always a good idea to have your keywords appear in the title and headings of your web page. The title is the most important on-page SEO element and it should be placed within the tag. The title should be no more than 60 characters. The Cherokee Sport Amarillo Texas can be a great title for your web page if your keyword is “Cherokee Sport Amarillo Texas”.
It’s important to have unique, accurate, and descriptive title tags on every page of your site, especially your home page.
If you have the same title tag on more than one page of your site, or if your title tags are missing or are too long or too short, it can hurt your search engine rankings.
To fix duplicate, missing, or truncated title tags:
– Go to Google Search Console > Search Appearance > HTML Improvements.
– Look for pages with duplicate or missing title tags, or title tags that are too long or too short.
– Click the “Page” links to see which pages have duplicate or missing title tags.
– Edit the title tags on those pages to make them unique, accurate, and descriptive.
Find and fix duplicate or missing meta descriptions
The meta description is an HTML attribute that provides a brief summary of a web page. Meta descriptions can be any length, but search engines generally truncate them to 155-160 characters.
If your meta descriptions are missing or duplicated, it can be difficult for users to know what your pages are about, which can lead to higher bounce rates and Reduced click-through rates (CTRs).
Here are some tips for writing effective meta descriptions:
– Keep it short and sweet: As we mentioned before, search engines will generally truncate your meta description to 155-160 characters. So make sure you get your point across in as few words as possible.
– Use keyword-rich language: In order to help users find your pages, make sure you use relevant keywords in your meta descriptions. But don’t stuff them in there — a couple of strategically placed keywords will do the trick.
– Write unique descriptions for each page: Every page on your website should have its own unique meta description. Don’t try to get away with using the same description for multiple pages — it won’t work!
If you find multiple H1 tags on a page, it’s important to fix them. Here’s why:
Search engines use the H1 tag to understand the main topic of a page.
Multiple H1 tags can confuse search engines and can adversely impact your page’s ranking.
They can also make your page look unprofessional and can be distracting for visitors.
The best way to fix multiple H1 tags is to remove all but one of them. If you’re not sure which one to keep, ask yourself this question: “What is the most important thing I want people to know about this page?” The answer to that question should be your H1 tag.
Off-Page SEO
Analyze your competitor’s link profile
Most backlinks to a site are from other sites that belong to the same company or organization. In order to get an accurate picture of your link profile, you need to analyze your competitor’s link profile. You can use a tool like Majestic or Moz Open Site Explorer to see your competitor’s backlinks.
Once you have a list of your competitor’s backlinks, you need to analyze each one to see if it is a high-quality backlink. There are a few factors you need to consider:
-The PageRank of the page linking to your site
-The relevance of the page linking to your site
-The anchor text of the link
-The trustworthiness of the site linking to your site
Conduct a link intersect analysis
Link intersect analysis is a process of identifying websites that link to multiple competitors, but not to you.
There are a few different ways to go about this:
– One way is to use a tool like Monitor Backlinks. Just enter the URL of your main competitors and click “Intersect Links.” This will give you a list of websites that link to two or more of your competitors, but not to you.
– Another way is to do a Google search for something like “link:competitor1.com +link:competitor2.com -link:yourdomain.com.” This will give you a list of websites that link to competitor1.com AND competitor2.com, but not yourdomain.com.
– You can also use Moz’s Open Site Explorer or Ahrefs’ Site Explorer to see which websites link to your competitors, but not to you. Just enter the URL of your competitor and click “Inbound Links.”
Target your competitors’ broken backlinks
Every website has a unique backlink profile. Your backlink profile is the collection of inbound links pointing to your website. Your competitors’ backlink profiles will be similar to yours but will also have some unique differences.
One way to find link building opportunities is to target your competitors’ broken backlinks. These are links that were once pointing to your competitor’s website but are now broken. This can happen for a number of reasons, such as if the website moves or changes its URL structure without redirecting the old URLs, or if the content that was once on the page is no longer there.
There are a few ways to find broken backlinks. The first is to use a tool like Google Search Console. Go to the “Coverage” tab and then click on “Error Description.” Here you will see a list of errors, including “Not found (404).” These are pages that have been removed from your site or that have never existed on your site.
Another way to find broken backlinks is to use a tool like Ahrefs. Go to “Site Explorer” and enter your competitor’s URL. Then click on “Best by links,” and then “Broken.” This will show you a list of all the URLs that are linking to your competitor’s website but are linking to a page that doesn’t exist.
Once you have a list of broken backlinks, you can reach out to the websites that are linking to them and ask them to update their links. This is a great way to build new relationships and get high-quality backlinks at the same time!
