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The University of Texas Athletics Department released its tennis revenue numbers for the 2018-2019 season and the results are in. The top-performing sport was men’s tennis, which generated $3.6 million in revenue.
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Introduction
In the last two decades, the University of Texas has enjoyed much success in its tennis programs. The Longhorns have won eight national championships and produced numerous professional players. Despite this success, tennis has not been a major source of revenue for the University of Texas athletics department.
In the 2016-2017 fiscal year, the University of Texas athletics department generated a total of $196.9 million in revenue. Of this, tennis contributed just $3.8 million, or 1.9%. This is a significant decrease from previous years; in the 2013-2014 fiscal year, tennis generated $5.4 million, or 2.8% of total athletics revenue. The decrease is largely due to a decrease in ticket sales and donations.
Ticket sales for tennis have been declining for several years; in the 2016-2017 fiscal year, ticket sales totaled just $1.4 million, down from $2.2 million in the 2013-2014 fiscal year. Donations have also decreased; in the 2016-2017 fiscal year, donations totaled $652,000, down from $954,000 in the 2013-2014 fiscal year. The decrease in revenue from tickets and donations has been offset somewhat by an increase in revenue from other sources, such as merchandise sales and broadcasting rights fees.
History of University of Texas Athletics
The University of Texas at Austin is home to one of the most successful collegiate athletics programs in the nation. With national championships in a variety of sports and a long history of sending athletes to the Olympics, UT has cemented its place as a top athletic university.
However, UT’s successes are not just limited to its athletes. The school’s athletics program also generates a significant amount of revenue for the university. In 2018, UT’s tennis program generated $13.7 million in revenue, making it the second most profitable sport at the school behind only football.
Despite its profitability, tennis is not UT’s most popular sport. That distinction goes to football, which generated over $100 million in revenue in 2018. However, tennis is still an important part of the university’s athletics program and its success helps fund other sports and initiatives at UT.
University of Texas Athletics: Tennis Revenue by Sport
The University of Texas Athletics Department brought in a total of $9.4 million in revenue from the sport of tennis in the 2017-2018 fiscal year. This is the second highest revenue generating sport for the department, behind only football.
Men’s Tennis
The University of Texas men’s tennis program generated $2,652,816 in revenue during the 2017-2018 season, according to data obtained from the U.S. Department of Education.
The revenue figure includes money generated from ticket sales, broadcasting rights and other sources. It does not include money from donations or sponsorship agreements.
The Longhorns’ 2017-2018 revenue total was the highest among all Division I men’s tennis programs and was nearly $1 million more than the second-highest program, the University of Michigan.
Texas also had the highest expenses among all programs, at $4,702,805. The Longhorns’ expenses included $1,416,642 for coaches’ salaries and benefits and $257,313 for travel.
Women’s Tennis
In 2017, the University of Texas had total revenue of $196,695,422 from their athletic programs. Of that total, $4,166,487 came from women’s tennis. This made women’s tennis the 9th most revenue generating sport at UT that year.
Conclusions
In conclusion, tennis is the 2nd most revenue-generating sport at the University of Texas, only behind football. Men’s tennis generates more revenue than women’s tennis, but both programs are very successful in terms of revenue. The University of Texas has one of the most successful tennis programs in the country, and it is clear that the sport generates a lot of revenue for the school.
