Texas Tech Sport Management Masters: A Top Program in the US

If you’re looking for a top-notch sport management program, you’ll definitely want to check out Texas Tech’s offering. It’s one of the best programs in the country, and you’ll be sure to get a great education and prepare for a successful career in the industry.

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Are you looking for a sport management masters program that will help you stand out in the job market? If so, you should consider the Texas Tech Sport Management Masters Program.

The Texas Tech Sport Management Masters Program is one of the top programs in the United States. The program is designed to prepare students for careers in sport management. The program offers a unique combination of coursework, internships, and research opportunities.

The curriculum is designed to give students a comprehensive understanding of the sport industry. The coursework includes classes on finance, marketing, law, and ethics. The program also includes an internship so that students can gain practical experience.

The Texas Tech Sport Management Masters Program has an excellent reputation. The program is accredited by the Association for Applied Sport Management (AASM). The AASM is the leading accrediting body for sport management programs in the United States.

The program has a strong track record of placement. In recent years, 100% of graduates have been placed in jobs or further education within six months of graduation. Employers include major corporations such as Nike, Adidas, and Under Armour.

If you are looking for a top-notch sport management masters program, you should seriously consider the Texas Tech Sport Management Masters Program.

The Program

Program Requirements

To be eligible for admission into the Master of Science in Sport Management program, applicants must have the following:
-A bachelor’s degree from an accredited institution with a minimum GPA of 3.0 on a 4.0 scale
-Official transcripts from all colleges and universities attended
-GRE score of 290 or above (or an equivalent GMAT score)
-Two letters of recommendation
-A goal statement detailing your reasons for wanting to pursue a master’s degree in Sport Management
-A resume

International applicants must also submit the following:
-TOEFL score of 80 or higher (or an equivalent IELTS score)
-WES ICAP Course-by-Course report

Program Structure

The program is designed to be completed in two years of full-time study, although students may elect to complete the degree on a part-time basis. The curriculum is composed of ten core courses and four electives. All courses are three credit hours unless otherwise noted.

Core Courses (30 credit hours)
-Sporting Event and Venue Management
-Sport Finance and Economics
-Marketing in Sport
-Sport Law
-Ethics and Leadership in Sport
-Governance and Policy in Sport
-Quantitative Analysis in Sport Management
-Research Methods in Sport Management
-Internship Seminar (1 credit hour)
Capstone Experience (3 credit hours)

Program Curriculum

The Sport Management Masters program at Texas Tech University is a comprehensive program that takes a multidisciplinary approach to preparing students for careers in the sport industry. The curriculum includes coursework in business, management, law, and other related disciplines. Students in the program have the opportunity to complete a practicum or internship in a sport-related organization, which provides them with experience in the field.

The program is designed to prepare students for a variety of careers in the sport industry, including management, marketing, event planning, and more. graduates of the program have gone on to work for professional sports teams, colleges and universities, sporting goods companies, and other organizations.

The Faculty

The faculty of the Texas Tech Sport Management program are highly experienced professionals in the field. Many of the faculty members have worked in sport management at the collegiate, professional, and Olympic levels. The faculty members are also active researchers and have written numerous books and articles on sport management.

Dr. Bill Sutton

Dr. Bill Sutton is the founding director of the Sport Management program at Texas Tech University. He also served as the president of the Association for Applied Sport Psychology (AASP) from 2012-2014. In addition to his work in sport psychology, he is a former Division I basketball coach and has worked as a consultant for a number of professional and collegiate athletic organizations.

Dr. George Cunningham

Dr. Cunningham is currently an Associate Professor in the Sport Management program at Texas Tech. Prior to joining the faculty at Texas Tech, he worked in various capacities in the athletic departments at Virginia Commonwealth University, Furman University, James Madison University and West Virginia University. In addition, he has consulted with collegiate and professional sport organizations on a variety of strategic planning and organizational development issues.

He has authored or co-authored more than 40 publications in refereed journals, edited volumes and conference proceedings. His research interests focus on strategic management and marketing issues within collegiate and professional sport organizations. He has won numerous research awards, including article of the year honors from both the North American Society for Sport Management (2010) and the Sport Marketing Association (2006). In 2013, he was named a Fellow of the North American Society for Sport Management.

Dr. Nicole LaVoi

Nicole M. LaVoi, Ph.D., is the associate director of the Tucker Center for Research on Girls & Women in Sport, a joint initiative of the College of Education and Human Development and the Intercollegiate Athletics Department at the University of Minnesota. Dr. LaVoi also is an affiliate faculty member in the Department of Organizational Leadership, Policy, and Development in the UMN College of Education and Human Development and an affiliate faculty member in Gender, Women, and Sexuality Studies. A highly sought-after expert on Title IX, girls’ and women’s participation in sport, coach education/development, leadership development, equity and inclusion in sport, she has nearly two decades of experience as a researcher, coach educator/developer, advocate, organizational leader, curriculum developer, teacher and public speaker

The Alumni

The Texas Tech Sport Management Masters Program has some of the most influential and well-connected alumni in the industry. alumni have gone on to work for some of the most well-known organizations in the world, including the NFL, NBA, MLB, NASCAR, and more. Many of our alumni have also been featured in the media, including on ESPN, Fox Sports, and more.

J.D. Martinez

J.D. Martinez is a former Texas Tech Sport Management Masters student who is now a top executives in the sports industry. Martinez began his career in the sports industry as an intern with the Houston Astros, and he eventually rose to become the team’s director of clubhouse operations. After several years with the Astros, Martinez decided to pursue his masters degree in sport management from Texas Tech.

After completing his degree, Martinez took a job with the Los Angeles Dodgers as their director of player development. In this role, Martinez was responsible for overseeing all aspects of player development for the Dodgers, including scouting, player evaluation, and player contract negotiation. Martinez has been credited with helping to build the Dodgers’ farm system into one of the best in baseball.

Martinez is currently one of the top executives in the Houston Astros organization, serving as the team’s general manager. In this role, Martinez is responsible for all aspects of baseball operations for the Astros, including player personnel decisions, scouting, and player development. Under Martinez’s leadership, the Astros have won two World Series titles (2017 and 2019).

Dr. Eric Wood

Dr. Eric Wood is one of the Co-Founders and Program Directors of the Texas Tech Sport Management Masters program. He is also an Associate Professor in the Department of Educational Psychology and Leadership. Dr. Wood has worked in the sport management field since 1994 in a variety of capacities including: collegiate athletics (The University of Texas at Tyler, Boston College, Stony Brook University), minor league baseball (Binghamton Mets, Aberdeen IronBirds, Hudson Valley Renegades), and high school athletics (Whitney Young High School). He has also been an independent consultant for a number of clients including: MLB, Nike, Reebok, Major League Soccer, and USA Triathlon. Dr. Wood’s research interests center on fan behavior, marketing mix modeling/sport consumer decision-making, and facility/event management. He has authored or co-authored over 60 scholarly articles which have appeared in journals such as: International Journal of Sport Management and Marketing, Journal of Sport Management, Sport Marketing Quarterly, Journal of Service Research, and Event Management.

Stephanie Boone

Ms. Stephanie Boone is an alumna of Texas Tech University’s Sport Management Masters program. Stephanie graduated from Texas Tech in 2012 with her degree in Sport Management. While at Texas Tech, Stephanie was an active member of the Sport Management Association, where she served as president for two years. Stephanie is currently employed as a Graduate Assistant in the Department of Kinesiology and Sport Management at West Virginia University. In her role at WVU, Stephanie is responsible for assisting with the planning and execution of sport management curriculum and events.


The bottom line is that the Texas Tech Sport Management Masters program is one of the top programs in the country. If you are looking for a top-notch education in sport management, this is the place to go.

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