Texas State University Offers Sport Management Degree

Texas State University offers a bachelor’s degree in Sport Management. This degree will prepare you for a career in the sport industry.

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In the United States, sport management is a field of study that is becoming more popular as the business of sports continues to grow. At its core, sport management is the study of how businesses and organizations operate within the sports industry. If you are interested in a career in sport management, you may be wondering what kind of degree you need. While there are a few different degrees that can lead to a career in sport management, the most common and respected degree is a Bachelor’s in Sport Management.

A Bachelor’s in Sport Management will typically take four years to complete, and will give you a well-rounded education in business and sports. You will take courses in topics like marketing, finance, law, and event management. You will also get to choose from a variety of electives that allow you to focus on your specific interests within the sports industry.

Once you have completed your Bachelor’s in Sport Management, you will be qualified for many entry-level positions in sport organizations. With experience, you can eventually move into higher-level management positions. If you want to further your education, you can also pursue a Master’s or Doctorate in Sport Management.

What is Sport Management?

A degree in Sport Management from Texas State University will prepare you for a career in the business of sport. You will learn about the sport industry, the management of sport organizations, and the marketing of sport products and events. You will also gain practical experience through internships and other experiential learning opportunities.

History of Sport Management

The interscholastic sport industry in the United States has its origins in the latter part of the 19th century when organized competition between grammar schools, prep schools, and colleges became increasingly common. These early contests were primarily based on British models of sport and were typically governed by similar rules and customs. As American society began to change in the early 20th century, so too did the structure and function of institutions of higher education and their role in society. Along with this change came a new understanding of sport and its potential value to society. This led to the development of what is now known as the field of “sport management”.

The first academic programs in sport management were created in the 1970s in response to a growing demand for individuals with training and knowledge specific to the sports industry. These programs were designed to prepare students for careers in a variety of areas within the industry, including coaching, event management, facility management, marketing and promotions, media relations, public relations, recreation and leisure services, sports information, and sports medicine.

Since its inception, the field of sport management has grown rapidly in both size and scope. The number of academic programs offered at colleges and universities has increased dramatically, as has the range of courses within those programs. In addition, several professional organizations devoted to advancing the field have been established. The North American Society for Sport Management (NASSM) was founded in 1979 and now has over 4,000 members worldwide. The International Society for Sport Management (ISSM) was established in 1993 and now boasts a membership of over 1,600 individuals from more than 70 countries around the globe.

The Importance of Sport Management

Sport management is the business side of the sports industry. It encompasses everything from event management and marketing to sports psychology and facility design. A degree in sport management can lead to careers in professional or amateur sports, fitness clubs, recreation facilities, and more.

A degree in sport management can lead to a career in a variety of settings, such as:
-Professional sports teams
-Amateur sports organizations
-Collegiate athletics
-Sport marketing and event management firms
-Fitness clubs and recreation facilities

Sport Management Careers

A degree in Sport Management can lead to a number of exciting career opportunities. According to the Bureau of Labor Statistics, the median annual salary for athletic directors is $60,610. Event managers earn a median salary of $49,840, while marketing managers earn a median salary of $132,280.

With a degree in Sport Management, you could find yourself working in a variety of settings, including colleges and universities, professional sports organizations, fitness centers, and more. Many Sport Management graduates go on to successful careers in sales, marketing, event planning, and more.

What Does a Sport Manager Do?

A sport manager is responsible for the business and marketing aspects of a sports team or organization. They may handle duties such as sponsorship sales, event management, ticket sales, media relations, and marketing. Sport managers typically work in the front office of a team or organization and report to the general manager.

How to Become a Sport Manager

A degree in Sport Management can lead to a career in a variety of fields. Students learn not only the business side of athletics, but also the skills necessary to succeed in fields such as marketing, event management, and facility management. Texas State University offers a Sport Management degree that can help students prepare for a career in this exciting industry.

In order to become a sport manager, students must first earn a bachelor’s degree in Sport Management or a related field. Many companies prefer to hire candidates with advanced degrees, so earning a master’s degree or Doctor of Philosophy (PhD) in Sport Management may give job seekers an advantage when applying for positions. Additionally, many sport management positions require candidates to have experience working in the sports industry, so internships or entry-level jobs may also be helpful when seeking employment.

Education and Training

The Department of Health and Human Performance at Texas State University offers a bachelor of science in sport management. The degree program provides students with the necessary skills and knowledge to pursue a career in the sport industry. The program is designed to prepare students for a variety of positions in the sport industry, including Sport Management positions such as Sport facility manager, Event coordinator, Athletic director, Coach, Recruitment coordinator, and Marketing/sales representative.

Salary and Job Outlook

In their final year, students complete a capstone course, which allows them to gain practical experience in the sport management field. With their degree in hand, sport management graduates will be prepared to pursue a variety of careers in the sports industry, such as event planning, facility management, marketing and public relations.

The U.S. Bureau of Labor Statistics (BLS) does not collect data specifically for sport management positions. However, the BLS does report data for related occupations. For example, the median annual salary for event planners was $47,350 in 2018. The projected job growth for event planners from 2018 to 2028 is 11%, which is much faster than average.


In conclusion, the Sport Management degree at Texas State University is a great choice for those looking to enter the sports industry. The program offers a well-rounded curriculum that prepares students for a variety of careers in the sports industry. Additionally, the program is accredited by the Commission on Sport Management Accreditation, ensuring that it meets the highest standards of quality.

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