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If you’re new to the world of SEO, then you need to know the basics. Texas Sport Builders is the best in the business when it comes to SEO. We’ll teach you the basics so that you can get started on your journey to the top of the SERPs.
Set up GSC and Bing Webmaster tools
To ensure that your website is successfully indexed by Google and Bing, you will need to set up Google Search Console (formerly known as Google Webmaster Tools) and Bing Webmaster Tools. This will allow you to submit your sitemap, request indexing of new or updated content, and view search analytics including impressions, clicks, and position in the SERPs. You will also be able to see any crawling or indexing errors that occur so that you can fix them.
Set up Google Analytics
If you don’t have Google Analytics set up for your website, you’re missing out on valuable data about your website traffic. Google Analytics is a free tool that gives you insights into how people find and use your website.
To set up Google Analytics, you’ll need to create a Google account if you don’t already have one. Then, go to the Google Analytics website and click “Sign In” in the top right corner. Click “Create an Account”, then select “Website”. Enter your account name, website name, website URL, and select your industry category and reporting time zone. Then accept the terms and conditions and click “Create Account”.
Once you’ve created your account, you’ll be given a tracking code. Copy this code and paste it into thesection of every page on your website. If you use a content management system (CMS) like WordPress or Squarespace, there are plugins or code blocks that will allow you to add the tracking code without having to edit the code of your website directly.
Once the tracking code is installed on your website, Google Analytics will start collecting data about your website traffic. It can take up to 24 hours for data to appear in your account. To see your data, log in to your Google Analytics account and click “Reporting” in the left sidebar. From here, you can explore different reports to see how people are finding and using your website
Install and configure an SEO plugin (wordpress)
plugins to manage your SEO. If you’re using WordPress, then you have plenty of options to choose from. Yoast SEO is one of the most popular plugins and it’s what we’ll be using in this guide.
Install and activate the plugin, then go to Configuration → Yoast SEO on the left hand side of your dashboard. The first thing you need to do is connect your site to Yoast. They offer a few different methods for doing this, but we recommend the XML sitemap method. This will allow Yoast to automatically generate an XML sitemap for your site, which makes it easier for search engines to index your content.
Once you’ve connected yoast, you can move on to configuring the plugin settings. Yoast has a lot of different options, but we’re only going to focus on the four most important:
-Webmaster Tools: This allows you to connect your site to Google and Bing Webmaster Tools so you can see how they’re indexing your site.
-Titles & metas: This is where you can configure how your titles and descriptions will appear in search results.
-Social: This allows you to add social media profiles and configure how your content will appear when it’s shared on social networks.
-XML sitemaps: This allows you to configure how Yoast generates XML sitemaps for your site.
Are you a business owner in the Texas area looking for help with your online marketing? If so, you’ve come to the right place. At Texas Sport Builders, we specialize in helping businesses like yours improve their online visibility through effective keyword research.
Identify your competitors
In order to identify your competitors, you will want to conduct a keyword search. This can be done through a number of different tools, but we recommend using the Google Keyword Tool.
Once you have conducted your keyword search, you will want to take a look at the results and see who is ranking for the keywords that you are targeting. These are your competitors.
You will want to take a look at their websites and see what they are doing that is working well. You can then use this information to improve your own website and rankings.
Conduct a keyword gap analysis
A keyword gap analysis is a helpful tool that can reveal what keywords your competitors are ranking for that you are not. This can help you to identify opportunities to improve your own SEO and to fill any gaps in your keyword strategy.
To conduct a keyword gap analysis, you will need to research the keywords that your competitors are ranking for and compare them to the keywords that you are targeting. You can use a tool like Google Keyword Planner or SEMrush to help you with this research.
Once you have a list of relevant keywords, you can then use a tool like Google Trends to compare the popularity of these keywords over time. This will help you to identify any trends in the industry that you may want to be aware of.
Finally, you can use a tool like Moz Keyword Explorer to compare the search volume and difficulty of each keyword. This will help you to prioritize the keywords that you want to target first.
By conducting a keyword gap analysis, you can gain valuable insights into your SEO strategy and find opportunities to improve your rankings.
Find your main ‘money’ keywords
Most people use the terms “keywords” and “search engine marketing (SEM)” interchangeably, but they are two very distinct concepts. Simply put, keywords are individual words or phrases that best describe your product, service, or company. They are the foundation of any SEM campaign and are what you want potential customers to type into a search engine when they are looking for your business.
To create an effective SEM campaign, you will need to do keyword research to identify which keywords are most relevant to your business and which ones will help you generate the most leads. The goal is to find a balance between high-traffic keywords (keywords that get a lot of searches) and low-competition keywords (keywords that are not being used by your competitors).
To get started, brainstorm a list of words and phrases that you think potential customers would use when searching for your product or service. Once you have a good list, you can use a keyword research tool like Google AdWords Keyword Planner to get more ideas and see which keywords are most popular.
Once you have selected your keywords, the next step is to integrate them into your website content, AdWords campaigns, and other marketing materials. Remember to use them sparingly — too many keywords will make your content difficult to read and could result in penalties from search engines. But don’t worry if you’re not sure how many is too many — our team of SEM experts can help you create an effective campaign that gets results.
Technical SEO is the process of optimizing your website for the search engines. It is a crucial part of any digital marketing strategy. Texas Sport Builders has the experience and expertise to help you with all your technical SEO needs. We will help you improve your website’s architecture, code, and structure to make it more accessible to the search engines. Contact us today to learn more about our services.
Leverage “Inspect URL” feature in GSC
If you manage a website, you’re probably always looking for ways to improve your SEO. After all, better SEO means more traffic and more conversions. One of the best ways to improve your SEO is to leverage the “Inspect URL” feature in Google Search Console (GSC).
The “Inspect URL” feature allows you to see how Google sees your website. This is helpful because it can give you insights into what Google thinks about your site and how it ranks your pages.
Here’s how to use the “Inspect URL” feature in GSC:
1. Go to https://search.google.com/search-console/welcome.
2. Sign in with your Google account. If you don’t have a Google account, you can create one for free.
3. Once you’re signed in, click on the property you want to inspect. If you have multiple properties, make sure you select the correct one.
4. In the side menu, click on “Crawl” and then “Inspect URL.”
5. Enter the URL of the page you want to inspect and click “Inspect.”
6. GSC will show you how Google sees your page and whether there are any issues that need to be fixed.
If there are any issues with your page, make sure to fix them as soon as possible. The sooner you fix them, the better chance you have of ranking higher in search results.
Ensure your website is mobile-friendly
In today’s mobile-first world, it’s important to ensure that your website is designed and developed with a mobile-first approach. This means that your website should be easy to use and navigate on a mobile device. In addition, your website should be designed to load quickly on a mobile device.
Check your site’s loading speed
An important ranking factor for Google is your site’s loading speed. If your site is slow, it will rank lower in the search results. To check your site’s loading speed, go to Google’s PageSpeed Insights tool.
In the PageSpeed insights tool, you will see a score from 0-100. The higher the score, the better. A score of 85 or above is considered good.
To improve your site’s loading speed, you can:
-Optimize your images
-Minimize HTTP requests
-Use a content delivery network
On-page and Content
Fix duplicate, missing, and truncated title tags
1. Go to the “Title Tags” tab and click on “Duplicates.” If you have any pages with duplicate title tags, make sure to fix them.
2. Look at the “Missing” tab. This will show you any pages that are missing title tags altogether. You should add title tags to these pages as soon as possible.
3. Click on the “Truncated” tab. This will show you any pages where the title tag has been cut off due to being too long. You will want to shorten these title tags so they don’t get cut off in search results.
4. Once you have fixed all of the duplicate, missing, and truncated title tags, you can move on to optimizing your title tags for keywords.
Find and fix duplicate or missing meta descriptions
A meta description is a short summary of what a webpage is about. It appears in search results below the page title.
If your pages have missing or duplicated meta descriptions, this can hurt your click-through rate (CTR) from SERPS because it makes your listing look less appealing to searchers. It can also cause confusion for search engines, which might not know which version of the meta description to use on your listing.
To find and fix duplicate or missing meta descriptions:
– Check to see if you have multiple versions of the same page with different URLs. If so, choose one URL as the canonical version and use 301 redirects to send traffic from the other URLs to the canonical URL.
– Check for pages with no meta descriptions. Add unique, compelling meta descriptions to these pages.
– Check for pages with duplicated or similarmeta descriptions. Rewrite these descriptions to be more unique and compelling.
Find and fix multiple H1 tags
If you want your website to rank in Google, you need to make sure that you’re using the proper on-page HTML tags. One of the most important tags for ranking is the H1 tag.
The H1 tag is used to tell Google what your page is about. If you use multiple H1 tags on a page, it confuses Google and can actually hurt your ranking.
Here’s how to find and fix multiple H1 tags on your website:
1. Use a tool like Screaming Frog SEO Spider to crawl your website and find all the instances of the H1 tag.
2. Go through each page and make sure that there’s only ONE H1 tag per page.
3. If there are multiple H1 tags on a page, remove all but one of them.
4. Make sure that each H1 tag is unique and relevant to the page it’s on.
5. If you have any questions or need help, feel free to contact us!
Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engines. The goal of SEO is to improve the visibility of a website so that it may appear higher in search engine results pages (SERPs). There are a variety of techniques that can be used to improve the ranking of a website, but not all techniques are equal. One of the most important factors in SEO is off-page SEO.
Analyze your competitor’s link profile
One of the most important aspects of any SEO campaign is link building. In order to rank higher in search engine results pages (SERPs), you need to have high-quality links pointing to your website. However, simply building any old links is not enough. You need to be strategic about who you build links with and where you place those links.
One way to be strategic about link building is to analyze your competitor’s link profile. This will give you an idea of who they are building relationships with and where they are getting their links from. To do this, you can use a tool like Moz’s Open Site Explorer.
Simply enter your competitor’s URL into the tool and hit “search.” Open Site Explorer will then give you a list of all the websites that are linking to your competitor. From there, you can start to reach out to those websites and build relationships with them. If you can get them to link to your website as well, that will help improve your own search engine rankings.
Conduct a link intersect analysis
Link Intersect is a method of finding websites that link to your competitors, but not to you. It’s a simple way to find opportunities for link building and it’s an effective strategy for building links that will help you improve your off-page SEO.
To conduct a link intersect analysis, you’ll need a list of your competitors. You can get this by doing a Google search for your keywords and looking at the websites that come up in the results. Once you have a list of competitors, you’ll need to use a tool like Ahrefs or Majestic to get a list of the websites that link to them.
Once you have the list of websites that link to your competitors, you can start looking for opportunities. Look for websites that are relevant to your business and see if there is any way to get them to link to you as well. This can be done by reaching out to the website owner and asking them to add a link to your website, or by guest posting on their website and including a link back to your site in the author bio.
Link intersect is a simple, but effective way to find opportunities for building links that will help improve your off-page SEO. By finding websites that link to your competitors but not to you, you can quickly build links that will help improve your ranking in search engines.
Target your competitors’ broken backlinks
One of the most effective off-page SEO strategies is to target your competitor’s broken backlinks.
When a website links to another website and the link is broken, it’s called a broken backlink.
Broken backlinks are bad for SEO because they:
– Tell Google that your competitor’s website is of poor quality
– Make it harder for Google to crawl and index your competitor’s website
– Can cause Google to penalize your competitor’s website
To find your competitor’s broken backlinks, you can use a tool like Majestic.