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While Nike and Adidas might come to mind first when you think about sport apparel, there are plenty of other great companies based in Texas that are worth your attention. Here are 5 Texas-based sport apparel companies you need to know about.
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Lululemon Athletica
Lululemon Athletica, Inc. is a yoga- and athletic-inspired, technical apparel company for women, men and girls. The company makes a variety of clothing items, including shorts, tops, pants, outerwear, and accessories. Lululemon Athletica also offers health and wellness services.
History
Lululemon Athletica is a yoga-inspired, technical athletic apparel company for women and men. The company was founded in 1998 in Vancouver, British Columbia, Canada. It operates in stores throughout North America, Australia, New Zealand, the United Kingdom, Singapore, Hong Kong and China.
Lululemon Athletica was founded in 1998 by Chip Wilson. The company’s first store was located in Kitsilano, a neighborhood in Vancouver, British Columbia. The store was opened with the intention of selling only yoga-related clothing and equipment.
In 2000, Lululemon branched out from yoga apparel and began selling athletic wear for a variety of other sports. In 2003, the company opened its first US store in Santa Monica, California. The following year, they opened stores in Toronto and Seattle.
Since then, Lululemon has continued to open new stores across North America, Australia, New Zealand, the United Kingdom and Asia. The company went public on the Nasdaq Stock Market in 2007.
Lululemon Athletica has been criticized for its high prices and lack of plus-size clothing options. In 2013, Chip Wilson sparked controversy when he suggested that some women’s bodies “just actually don’t work” for Lululemon’s pants. Despite these controversies, Lululemon remains a popular sportswear brand among athletes and yogis alike.
Why they’re successful
Lululemon Athletica is a technical athletic apparel company for yoga, running, training, and most other sweaty pursuits, founded in 1998 in Vancouver, British Columbia, Canada. The company makes clothing for women, men, girls, and boys.pants.
The company is a multi-million-dollar business that operates internationally with stores in the United States, Australia, New Zealand, Canada, the United Kingdom, Singapore, and Hong Kong. Lululemon has been profitable since 2003 and generated almost US $1 billion in revenue during fiscal 2015,[3] with a market value of over US $10 billion as of December 2015.[4][5] In 2006 it was ranked third on BC Business Magazine’s Top 100 Foolproof Companies to Work For.[6] In 2007 Fast Company magazine ranked Lululemon Athletica fifth among their “The 50 Most Innovative Companies” list.[7]
Lululemon is known for its quality products which are designed to meet the needs of an active lifestyle. The company has a strong focus on research and development to ensure that its products are always at the forefront of technical innovation. Lululemon also has a commitment to environmental sustainability and social responsibility, evidenced by its use of eco-friendly materials and support of local community initiatives. All of these factors have contributed to Lululemon’s success in becoming one of the leading sport apparel companies in the world.
Nike
Nike is a company that designs, develops, and sells athletic shoes, apparel, equipment, and accessories. The company is headquartered in Beaverton, Oregon, and it is one of the world’s largest suppliers of athletic shoes and apparel. Nike produces a wide range of products, includingrunning shoes, basketball shoes, baseball shoes, football shoes, skateboarding shoes, and more.
History
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. As of 2017 Nike has a market cap of $90.4 billion. Nike ranked No 86 in the 2018 Fortune 500 list of the largest United States corporations by total revenue
Why they’re successful
Nike is one of the most popular and well-known sport apparel companies in the world. The company was founded in Oregon in 1964 and is headquartered in Beaverton, Oregon. Nike produces a wide range of sportswear, including shoes, shirts, shorts, and jackets for a variety of sports. The company also manufactures a line of fitness equipment.
Nike is successful for a number of reasons. First, the company has developed a strong brand identity. Nike’s “swoosh” logo is recognized worldwide, and the company has successfully associated its brand with winning athletes and teams. Second, Nike produces high-quality products that meet the needs of athletes. Nike’s research and development team works to create products that improve performance. Third, Nike has an effective marketing strategy that reaches a wide range of consumers. Nike spends billions of dollars each year on advertising and sponsorships. fourth, Nike has a strong distribution network. The company sells its products through its own stores, as well as through department stores, sports stores, and other retailers. Finally, Nike has been successful in developing new markets for its products. In recent years, the company has expanded its business into China and other countries in Asia Pacific region.
As you can see, there are many reasons why Nike is one of the most successful sport apparel companies in the world.
Under Armour
Under Armour is a popular sport apparel company based in Baltimore, Maryland. The company was founded in 1996 by Kevin Plank, a former University of Maryland football player. Under Armour’s mission is to make all athletes better through passion, design, and the relentless pursuit of innovation.
History
Under Armour was founded in 1996 by former University of Maryland football player Kevin Plank. Wanting to create a shirt that would be more comfortable for athletes to wear during games, Plank created prototype shirts from moisture-wicking synthetic fabric. These shirts quickly gained popularity among Plank’s teammates and other athletes, leading to the founding of Under Armour.
Under Armour has since become one of the most popular sportswear brands in the world, with a full line of apparel, footwear, and accessories for men, women, and children. The brand is particularly popular among athletes and is worn by some of the biggest names in sports, including Tom Brady, Stephen Curry, Lindsey Vonn, and Misty Copeland.
In addition to its success in the sporting world, Under Armour has also made a name for itself in the fashion world. The brand’s designs are often featured on the runway at major fashion weeks around the world and have been worn by celebrities such as Beyoncé, Cristiano Ronaldo, and Jennifer Lopez.
Why they’re successful
Under Armour is an American sports and casual apparel company, which was founded in 1996 by Kevin Plank. The company is headquartered in Baltimore, Maryland. As of 2019, Under Armour has over 47,000 employees worldwide.
The company’s growth can be attributed to a number of factors, including aggressive marketing and endorsement deals with high-profile athletes, such as Stephen Curry and Tom Brady. In addition, Under Armour has been able to tap into new markets, such as women’s sportswear and casual wear. Furthermore, the company’s focus on innovation has resulted in the development of cutting-edge performance apparel, such as its HeatGear and ColdGear clothing lines.
Adidas
Adidas is a sportswear powerhouse with a global presence. The company offers athletic footwear, apparel, and equipment for a wide range of sports, including basketball, football, running, and training. Adidas also manufactures and sells a variety of lifestyle products, such as bags, eyewear, and watches.
History
Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world.
Adidas was founded in 1920 by Adolf “Adi” Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik company between him and his older brother Rudolf. Rudolf had earlier established Puma, which quickly became the business rival of Adidas. Both brothers used the nickname “Adi”, shortened from Adolf. They marketed their respective sports products under the respective brand names “Dassler” and “Puma”. The farmhouse where they lived became a place where athletes would stay while competing nearby in cross-country skiing races.
Why they’re successful
In 1949, Adolf “Adi” Dassler started his own shoe factory in the small German town of Herzogenaurach. He named his company Adidas, a combination of his nickname, “Adi,” and the first three letters of his last name, “Das.” Adidas’ first major success came at the 1936 Berlin Olympics, where dictator Adolf Hitler wanted to showcase the supposed superiority of the Aryan race. The Nazis gave out special shoes to their athletes, and those athletes went on to set 14 world records and win eight gold medals. The Nazis may have lost the war, but Adi Dassler’s shoes helped German runners win big at the 1936 Olympics.
Adidas’ real breakthrough came in 1954, when Adi Dassler designed a new soccer boot with screw-in studs that would offer better traction on soft or muddy pitches. The boot was a huge success, and it led to an enduring partnership between Adidas and German soccer legend Franz Beckenbauer. In 1968, Beckenbauer became the first man to ever sign a million-dollar endorsement deal with a sports company. He wore Adidas shoes during his entire career, and he even spearheaded the company’s innovative marketing campaigns in the 1970s.
Today, Adidas is one of the world’s most successful sportswear companies. It sponsors some of the biggest names in sports, including Lionel Messi, James Harden, and Serena Williams. The company also has a strong presence in fashion, collaborating with everyone from Kanye West to Stella McCartney. In 2017, Adidas generated almost $23 billion in sales — making it larger than its archrival Nike.
Puma
Puma is a sportswear company that is based in Texas. The company was founded in 2002 by two former Nike executives. Puma offers a wide range of products, including footwear, apparel, and accessories.
History
Puma was founded in 1948 by Rudolf Dassler, in Herzogenaurach, Germany. The company was originally called “Ruda”, but was later renamed “Puma”. Puma is one of the world’s leading sportswear brands, with products sold in over 120 countries.
Puma’s products are designed for both professional athletes and everyday people. The company sponsors a number of high-profile athletes and teams, including Usain Bolt, Borussia Dortmund, and Manchester City.
In recent years, Puma has expanded its product line to include lifestyle apparel and accessories. Puma has also partnered with a number of celebrities and fashion designers, such as Rihanna and Mihara Yasuhiro.
Why they’re successful
Puma is one of the world’s leading sportswear companies, with a strong presence in footwear, apparel, and accessories. The company has its roots in Germany, but it now has a global reach, with offices and stores in major cities around the world. Puma is known for its innovative products, celebrity endorsements, and marketing campaigns. The company has also been successful in collaborating with other brands, such as Fossil and Nike.
