North Texas Orthopedic and Sport Medicine of Grapevine is dedicated to providing the highest quality orthopedic care. We offer a full range of services including sports medicine, joint replacement, spine care, and much more.
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SEO Basics
You’ve just launched your new website. You’ve written some great content, and you’re excited to get people to your site. But there’s just one problem: no one can find it. In order to get your website to show up in search engine results pages (SERPs), you need to understand a little bit about SEO.
Set up GSC and Bing Webmaster tools
Setting up Google Search Console (GSC) and Bing Webmaster tools is important for any website, but especially for a site that is focused on local SEO. These tools provide insights into how your site is performing in the search engines and can help you troubleshoot any issues.
To set up GSC, you will need to create a Google account and then verify that you own the website. This can be done by adding a meta tag to your website’s home page, uploading an HTML file to your server, or using your domain registrar or hosting provider. Once you have verified ownership, you will be able to see data such as the number of impressions and clicks your site is getting, the average position it is appearing in, and the keywords that are driving traffic to your site.
Bing Webmaster tools works in a similar way, but you will need to create a Bing account and then verify ownership of your website using either a meta tag or an XML file. Once verified, you will be able to see data such as impressions, clicks, and average position in Bing search results. You will also be able to submit your sitemap and view any crawl errors that Bing finds when it crawls your site.
Both GSC and BWT are essential tools for anyone serious about local SEO. They are free to use and provide valuable insights into how your site is performing in the search engines.
Set up Google Analytics
If you don’t have Google Analytics set up for your website, now is the time! Google Analytics is a free service that allows you to track your website’s traffic and activity. This information is essential for understanding how your website is performing and where your visitors are coming from.
To set up Google Analytics, you’ll need to create a free account at https://analytics.google.com/. Once you’ve created your account, you’ll be given a code to add to your website. This code should be added to every page of your site, typically in the header or footer. Once the code is added, Google Analytics will begin tracking data about your website’s traffic and activity.
Install and configure an SEO plugin (wordpress)
An SEO plugin is a tool that helps you manage your website’s search engine optimization. Search engine optimization, or “SEO” for short, is the process of improving your website so that it will rank higher in search engine results pages.
There are many factors that go into SEO, and a good SEO plugin will help you with all of them. A good SEO plugin will help you to:
-Choose the right keyword for your post or page
– Optimize your title and meta tags
– Automatically generate an XML sitemap
– Improve your website’s loading speed
– And much more!
There are many different SEO plugins available, but our favorite is Yoast SEO. Yoast SEO is a free plugin that offers premium features at an affordable price. Yoast SEO is easy to use and it integrates well with other WordPress plugins.
Keyword Research
When you are ready to start your online marketing campaign, the first thing you should do is keyword research. You need to find out what keywords your potential customers are using to search for businesses like yours. Once you have a list of keywords, you can start optimizing your website for those keywords.
Identify your competitors
In order to identify your competitors, you will need to first identify your target market. Once you have identified your target market, you can then begin to research which businesses are already serving that market.
There are a few different ways that you can research your competitors, but one of the easiest ways is to simply do a Google search. For example, if you were targeting the orthopedic market in North Texas, you could do a search for “orthopedic Grapevine” or “orthopedic North Texas.”
Another way to research your competitors is to attend industry events or trade shows. This can be a great way to meet potential competitors and get a feel for what they are offering.
Once you have identified your competitors, you will need to evaluate their strengths and weaknesses. This will help you determine how to position your own business in the market.
Conduct a keyword gap analysis
When looking to improve your website’s search engine optimization (SEO), one of the first places you may start is with keyword research. The goal of keyword research is to find words and phrases that potential customers are using to search for products or services like yours, and then make sure your website is using those same words and phrases.
One way to approach this is to conduct a keyword gap analysis. A keyword gap analysis compares the keywords that your website is currently ranking for with the keywords that your competitors are ranking for. This can help you identify areas where you may be missing out on potential traffic, and also give you some ideas for new keywords to target.
To conduct a keyword gap analysis:
1. Start by making a list of your top competitors. You can use a tool like Google AdWords Keyword Planner or SEMrush to find this information.
2. Once you have your list of competitors, use a tool like Google Keyword Planner or semrush.com to research the keywords they are ranking for. Make a list of all the keywords they are appearing for in organic search results (not paid ads).
3. Next, do the same thing for your own website – make a list of all the keywords you are appearing for in organic search results.
4. Compare the two lists side-by-side and look for any gaps – these are the keywords that your competitors are ranking for that you are not. These gaps represent opportunities for you to improve your SEO and get more traffic from organic search results.
5. Once you’ve identified some potential keywords to target, start adding them into your website content (blogs, product pages, etc.) and keep an eye on your organic traffic levels to see if they increase over time!
Find your main ‘money’ keywords
Your main ‘money’ keywords are the ones that are going to bring you the most traffic and customers. To find them, you’ll want to use a keyword research tool like Google Keyword Planner.
Once you’ve found your main keywords, plug them into Google search to see how much traffic they get. You can also use Google Trends to see how these keywords have been performing over time.
Remember, your goal is to find keywords that have high traffic but low competition. This will give you the best chance of ranking in Google and getting traffic to your website.
Technical SEO
Technical SEO is the process of optimizing a website for Google’s algorithm. It is a subset of SEO that focuses on the infrastructure of the site. Technical SEO includes optimizing your site’s code, structure, site speed, and mobile responsiveness. It also covers setting up Google Search Console and Google Analytics. Technical SEO is a complex and ever-changing field, but the basics are essential for any website that wants to rank high in the search engine results pages.
Leverage “Inspect URL” feature in GSC
The “Inspect URL” feature in Google Search Console (GSC) lets you check whether a certain URL is valid and can be crawled by Google. This is a helpful tool for troubleshooting any potential errors with your website’s URLs, and can help you identify any potential areas of improvement in your technical SEO.
Ensure your website is mobile-friendly
One of the key things to consider when it comes to your website’s SEO is whether or not it is mobile-friendly. With more and more people using their mobile devices to access the internet, it’s important to make sure your website can be easily viewed on a variety of different screen sizes.
There are a few different ways to make sure your website is mobile-friendly:
– Use responsive design: This is a technique that allows your website to automatically adjust its layout and content to fit the screen size of the device it is being viewed on.
– Use a separate mobile website: This involves creating a second version of your website specifically designed for mobile devices.
– Use app indexing: This allows search engines to index the content of your app, making it easier for people to find what they’re looking for.
Whichever method you choose, making sure your website is mobile-friendly is essential for good SEO.
Check your site’s loading speed
One of the most important, yet frequently overlooked, aspects of technical SEO is site speed. In today’s digital world, users expect sites to load quickly, and if yours doesn’t meet their expectations, they’re likely to click away.
There are a number of factors that can affect your site’s loading speed, including large images, excessive code, and slow servers. To improve your site’s speed, start by compressing your images and minifying your code. You can also invest in a faster server or use a content delivery network (CDN).
PageSpeed Insights is a great tool that you can use to check your site’s speed and get recommendations on how to improve it. Simply enter your URL and click “Analyze.”
On-page and Content
It is important that your website has on-page optimization as well as interesting and unique content. On-page optimization includes things like having the right keywords in your titles and headings, as well as in the body of your content. Unique content will help your website to stand out and will give visitors a reason to come back to your site.
If you’re not using unique, descriptive title tags for each of your website’s pages, you could be missing out on valuable traffic from search engines. Likewise, if your title tags are too long or too short, they may also be hindering your traffic potential. In this article, we’ll explain how to avoid these common title tag mistakes so you can ensure that your titles are helping, not hurting, your traffic flow.
What is a title tag?
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.
The contents of a title tag are generally determined by thetitle of a page as it appears in the
Find and fix duplicate or missing meta descriptions
If you’re not sure what a meta description is, it’s the text that appears under your page’s URL in the search results. It should be compelling and accurate, and entice people to click through to your site.
Unfortunately, many site owners either don’t bother with a meta description, or they duplicate the same one across multiple pages. This can result in Google Penalizing your site for keyword stuffing.
The good news is that it’s relatively easy to fix! Check out our post on [how to write great meta descriptions](https://www.northtexasorthopedicandsportmedicine.com/write-great-meta-descriptions/) for tips and tricks.
An H1 tag is supposed to be a unique identifier for the headline of a given page. Search engines use them to understand the structure and hierarchy of your content. That’s why it’s important to have only one H1 tag per page, and to make sure that tag accurately reflects the topic of your article.
If you’re using WordPress, most themes will automatically add an H1 tag to your page title. In other cases, you may need to add an H1 tag yourself. To do this, simply enclose the text you want to be a headline in opening (less than) and closing (greater than) H1 tags, like this:
This is my headline
If you have multiple headlines on a single page, you can use different levels of heading tags (H2, H3, etc.) to indicate their hierarchy. This is helpful for both users and search engines.
Off-Page SEO
Off-page SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.
Analyze your competitor’s link profile
One of the most important aspects of off-page SEO is link building. In order to build links, you need to first analyze your competitor’s link profile. This will give you an idea of what kind of links they have and how they have built them. Once you have this information, you can start to build your own link profile.
Conduct a link intersect analysis
Link intersects are a fantastic way to find new link opportunities. By finding the websites that link to your competitors but not to you, you can reach out and try to get a link from them as well.
To conduct a link intersect, all you need is a list of your competitor’s websites and a tool that can help you find who is linking to them. Once you have that information, you can reach out to the website owners and let them know that you also have relevant content or products that they may be interested in linking to.
Target your competitors’ broken backlinks
One of the best ways to quickly improve your own SEO is to piggyback off of your competitor’s work. More specifically, you can target their broken backlinks to give your site a quick boost.
To do this, you’ll first need to identify your competitors. Once you’ve made a list, run each of their sites through a backlink checker like SEMrush or Moz. This will give you a list of all the sites that are linking to their content.
Next, go through the list and look for any links that are no longer working. These are the broken links that you’ll want to target.
Finally, reach out to the site owners and ask them to link to your content instead. This can be a time-consuming process, but it’s well worth it if you’re able to snag just a few high-quality links.
