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Set up GSC and Bing Webmaster tools
SEO is all about improving your website to rank higher in search engine results. One of the most important aspects of SEO is setting up Google Search Console (formerly known as Google Webmaster Tools) and Bing Webmaster Tools.
Google Search Console is a free service from Google that helps you monitor and troubleshoot your website’s appearance in their search results. You can use it to see how often your site appears in Google, which keywords are driving traffic to your site, and which pages are getting the most clicks.
Bing Webmaster Tools is a similar service from Microsoft that does the same thing for Bing searches.
Setting up these services is relatively simple. Just follow the instructions on the respective websites:
Google Search Console: https://www.google.com/webmasters/tools/home?hl=en
Bing Webmaster Tools: https://www.bing.com/toolbox/webmaster
Set up Google Analytics
Before you can start tracking your SEO progress, you need to set up Google Analytics. Google Analytics is a free tool that allows you to track your website traffic and see where it’s coming from.
To set up Google Analytics, you need to create a Google account and then add the Analytics tracking code to your website. Once you’ve done this, you can start tracking your SEO progress and see how your efforts are paying off.
If you’re not sure how to set up Google Analytics, check out this guide.
Install and configure an SEO plugin (wordpress)
If you’re using WordPress, there are a number of plugins you can use to help with your SEO. Yoast is a popular plugin that can help with both on-page optimization and technical aspects of SEO. To install and configure Yoast, follow these steps:
1. Log in to your WordPress site and go to the Plugins section.
2. Search for ‘Yoast SEO’ and install the plugin.
3. Once the plugin is installed, go to the SEO section of your WordPress site’s dashboard and click on ‘General’.
4. Configure the settings according to your preferences. For example, you can specify which post types you want to optimize for SEO and whether you want to display social media icons on your website.
5. Once you’re finished configuring the general settings, click on ‘Titles & Metas’. Here you can specify how you want your titles and descriptions to appear in search engines.
6. After you’ve finished configuring all the settings, don’t forget to click on ‘Save Changes’.
Identify your competitors
When you’re ready to start your keyword research, the first thing you need to do is identify your competitors. You can do this by searching for your main keywords on Google and taking a look at the websites that show up on the first page of results. These are the websites that you’ll need to beat in order to get your own website to show up on the first page.
Once you’ve identified your competitors, take a look at their websites and see what kinds of keywords they are targeting. You can do this by looking at their website’s title tags and meta descriptions. You can also use a tool like Ahrefs to see what keywords they are ranking for.
Once you have a list of competitor keywords, it’s time to start doing your own research to find some gems that you can rank for too!
Conduct a keyword gap analysis
When you’re planning a content marketing strategy, it’s important to understand how your keyword choices will impact your ability to rank in search engine results pages (SERPs). A keyword gap analysis can help you identify opportunities and make sure you’re not leaving any potential traffic on the table.
To conduct a keyword gap analysis, start by creating a list of all the keywords you’re targeting. If you don’t have one already, consider using a tool like Google AdWords Keyword Planner or SEMrush to generate a list of relevant terms. Once you have your list, open up a SERP and take a look at the organic results. Make note of any keywords that you’re not ranking for that have moderate to high search volume. These are the gaps you’ll want to focus on filling.
To fill these gaps, you can create new pieces of content targeting the missing keywords or optimize your existing content to include the keywords you want to rank for. Keep in mind that it takes time and effort to rank in SERPs, so don’t expect results overnight. With consistent effort, though, you can start to see your traffic grow as you close the gaps in your keyword coverage.
Find your main ‘money’ keywords
To find your main ‘money’ keywords, start by brainstorming a list of potential keywords related to your product or service. Once you have a list of potential keywords, you can use a keyword research tool to get more information about each keyword, including how many people are searching for that keyword and how difficult it would be to rank for that keyword.
Once you have a list of your main ‘money’ keywords, you can start optimizing your website and content for those keywords.
There are many types of SEO but in this instance we are talking about Technical SEO. This type of SEO is all about making sure your website is set up correctly to be found and read by the search engines. It’s important to have your website set up correctly so the search engines can find all your content and index it properly.
Leverage “Inspect URL” feature in GSC
GSC’s “Inspect URL” feature lets you check if your page is being indexed by Google and also if there are any issues with the way your page is being displayed on SERPs.
Ensure your website is mobile-friendly
A mobile-friendly website is one that is optimized for viewing on smaller screens, such as smartphones and tablets. Mobile-friendly websites typically have responsive design, meaning that they automatically resize to fit the size of the device’s screen.
Some factors to consider when making your website mobile-friendly include:
-Use responsive design
-Size content appropriately
-Avoid using Flash
-Optimize images for smaller screens
-Use HTML5 for videos and animations
Check your site’s loading speed
It’s important to make sure your site loads quickly, since slow loading times can frustrate visitors and hurt your search engine ranking. Use a tool like Pingdom to test your site’s loading speed and get tips on how to improve it.
On-page and Content
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Fix duplicate, missing, and truncated title tags
Having duplicate, missing, or truncated title tags can negatively impact your website’s SEO performance. Here are some tips on how to fix them:
– Make sure each page on your website has a unique title tag that accurately reflects the page’s content.
– Avoid using generic titles like “Home” or “About Us” for your pages. Be as specific as possible.
– If you have a long title, make sure it isn’t cut off by truncation. Use 65 characters or less for your title tags.
– Use keyword-rich titles to help improve your website’s search engine rankings.
Find and fix duplicate or missing meta descriptions
If you want your site to rank higher in search engine results pages, you need to make sure that all of your pages have unique and relevant meta descriptions. A meta description is a short piece of text that appears under your page’s title in the search results. It should give potential visitors a brief summary of what your page is about.
If you have duplicate or missing meta descriptions on your website, it can hurt your chances of ranking well in the search engines. To find and fix duplicate or missing meta descriptions on your site:
1. Use a tool like Screaming Frog to crawl your website and find pages with missing or duplicate meta descriptions.
2. Edit the affected pages and add unique and relevant meta descriptions for each one.
3. resubmit your sitemap to Google and other search engines to make sure they index your updated pages.
Find and fix multiple H1 tags
If you find that your website has more than one H1 tag, then you’ll need to fix that immediately. Each page on your site should have only one H1 tag, and it should be placed at the top of the page. Having multiple H1 tags can confuse search engines and make it difficult for them to understand your content.
To fix this, simply find all of the H1 tags on your page and remove all but one of them. Once you’ve done that, make sure that the remaining H1 tag is placed at the top of the page, before any other content.
Off-page SEO is the process of optimizing a website for better search engine rankings. It is a process that can be done on and off the website itself. The goal of off-page SEO is to improve the visibility and search engine ranking of a website. There are a number of methods that can be used to improve the visibility of a website.
Analyze your competitor’s link profile
Links from other websites to your website are one factor that can influence your website’s ranking in search engine results pages (SERP). To get links from other websites, you can participate in online directories, submit your website to industry-specific and local directories, pay for listings, or exchange links with other websites.
When you analyze your competitor’s link profile, you can identify potential link partners and get an idea of the kinds of links that may help improve your website’s SERP ranking.
To analyze your competitor’s link profile:
1. Use a search engine such as Google to find websites that are similar to yours in terms of products, services, or information.
2. Visit each of these websites and look for opportunities to get links from them. Opportunities to get links may include:
– Online directories: Many online directories list websites in specific categories. To get listed in a directory, you often need to provide the directory with a link to your website.
– Industry-specific and local directories: These types of directories may be more selective about the websites they list, but they can be good sources of links because they are often used by people who are looking for businesses or information in specific industries or geographic areas.
– Paid listings: Some online directories and some search engines offer paid listings, which means you pay a fee to have your website listed in their directory or search results. Paid listings are generally not as valuable as other types of links because they do not necessarily indicate that the linking website has any kind of endorsement for your website. However, paid listings can still be a good way to get links from high-quality websites.
– Link exchanges: You can also try contacting similar websites and asking if they would be interested in exchanging links with you. To do a link exchange, both parties agree to add a link to the other party’s website on their own website.
Conduct a link intersect analysis
Link intersect is a method of link building that involves finding websites that link to multiple competitor websites, then reaching out to those websites and asking them to link to your website as well.
This is an effective way to build links because you are targeting websites that are already linking to websites similar to yours, so they are more likely to be receptive to your request. Additionally, by targeting multiple competitor websites, you increase the chances of getting a link.
To conduct a link intersect analysis, start by identifying your top 10 competitor websites. Once you have a list of competitors, use a tool like OpenSiteExplorer or ahrefs to find the websites that link to all of them.
Once you have a list of potential link prospects, reach out to each one and ask if they would be interested in linking to your website as well. Be sure to provide them with a compelling reason why they should link to you, such as sharing relevant content or offering a discount.
Target your competitors’ broken backlinks
One of the most valuable, and easy to obtain, off-page SEO signals is link juice. This is because link juice is essentially a vote from another website, telling search engines that your site is a good resource worthy of citation. The more link juice your site has, the higher your site will rank in search engine results pages (SERPs).
To acquire link juice, you need to have links from other websites pointing to your own. These links can be obtained in a number of ways, but one of the most effective is to target your competitor’s broken backlinks.
A backlink is simply a link from another website to yours. A broken backlink, then, is a link from another website to yours that is no longer working. This can happen for a number of reasons – perhaps the site linking to you has changed its URL structure, or maybe the page on your site that the link was pointing to no longer exists.
Whatever the reason, broken backlinks present an opportunity for you to swoop in and claim some easy link juice. All you need to do is find these broken links and replace them with working links to your own site. You can do this by using a tool like Screaming Frog or Broken Link Checker.