Texas State wasn’t the only entity to benefit from its first home game as an official member of the Football Bowl Subdivision.
Bars on The Square hit an all-time high in sales. In total, downtown’s nightlife district pulled in $250,000.
The Tap Room, a popular bar and restaurant just off The Square, cleaned up too and had its best Saturday in history.
If the Bobcats continue to bring in high-profile opponents, business will continue to boom in San Marcos.